What is outbound telemarketing? It is a common conception that when anyone thinks about telemarketing and makes a picture of cold calling a list of numbers. This is a matter which is called the outbound telemarketing. If anyone receives a call from a bank admin for banking services then he experiences the outbound telemarketing. There is another type of telemarketing which is called inbound telemarketing.
Telemarketing is actually called the call centers, which are responsible to take incoming calls from the customers. Telemarketing means a specific process. This process is related to telephone to generate leads, make sales, or gather marketing information. Telemarketing is a beneficial tool for small businesses. There are many advantages while using the telemarketing process such as; saving time and money as compared to personal selling. The small business holder can avail the same benefits from telemarketing in terms of direct contact with customers.
Inbound Marketing Builds Credibility
Some surveys have shown that outbound marketing leaves the bad impact on the customer whereas; the inbound creates the impression of dignity and credibility. When outbound marketing leaves the bad impression then customers consider that the company is out of reach from them.
Inbound Marketing Builds Long-Term Relationships
The response rate of the outbound telemarketing is very low. But it can wander in the telemarketing field. If the company or business drives a campaign on the delivery of single telephone call, e-mail, and direct mail then it can avail the outbound benefits.
Improving Customer Service
Some researchers have shown that you can acquire the five times more profits. Moreover, you can win the attention of new customers as compared to existing one. Telemarketing is the main source, which can keep happy the customers for a long time.
If you are going to use the telemarketing with the combination of the current computer then you can it analyze in terms of costs and paybacks, using quantifiable data on the number of contacts, number of presentations, total sales, cost per sale, and income per sale.